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Day 4

Teach & Customize

Learn to teach your agent your business context, brand voice, preferred workflows, and domain knowledge. The more it knows about you, the better it performs.

~25 min

Step 1: Feed Your Agent Business Context

The more your agent knows about your business, the better it performs:

Company Overview — "Our company is [name], we sell [product/service] to [target audience]. Our main competitors are [list]. Our unique value is [USP]."

Key People — "My team includes: Sarah (designer), Mike (backend developer), Lisa (marketing lead)"

Current Projects — "We're currently working on: 1) Launching v2.0 of our product by March, 2) Expanding into the Japanese market, 3) Hiring 3 new engineers"

Share this context once, and your agent will apply it to all future interactions.

Step 2: Calibrate Brand Voice

Your agent should sound like your brand:

Share Examples — "Here are 3 examples of emails I've written that represent our brand voice: [paste examples]. Please match this style."

Define Rules — "Our brand voice rules: 1) Always friendly, never corporate. 2) Use 'you' not 'the user'. 3) Short sentences. 4) Occasional humor is OK."

Set Boundaries — "Never use these words: 'synergy', 'leverage', 'paradigm shift'. We prefer plain language."

Once calibrated, your agent will consistently produce content that feels authentically yours.

Step 3: Custom Instruction Templates

Create reusable templates for common tasks:

Blog Post Template — "When I ask you to write a blog post, always follow this structure: 1) Hook opening, 2) Problem statement, 3) Solution with examples, 4) Action items, 5) Conclusion with CTA"

Meeting Notes Template — "When I share meeting notes, organize them into: Attendees, Key Decisions, Action Items (with owners and deadlines), Follow-ups"

Social Media Template — "For social posts: Keep under 280 characters, include one emoji, end with a question to drive engagement"

These templates compound over time — the more you create, the faster your agent works.

Step 4: Build a Knowledge Base

Over time, build a living knowledge base with your agent:

Product Knowledge — Share your product docs, FAQ, and feature lists
Customer Insights — "Our top customer complaint is [X]. Our NPS score is [Y]. Our best-selling product is [Z]."
Industry Knowledge — "In our industry, the key regulations are [list]. The buying cycle is typically [timeline]."

Your agent becomes more valuable every day as its knowledge base grows. It's like training a new employee, but one that never forgets and never leaves.

Pro Tips

  • Keep a running document of brand guidelines to share with new agents
  • Review your agent's outputs weekly and provide corrections — it learns from feedback
  • Create a "style guide" conversation early on to establish standards

Day Summary

You've learned to customize your agent with business context, brand voice, templates, and knowledge base building. Tomorrow we'll explore advanced features.

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